A Quiet Strength: Embracing Demureness as a Woman in a Loud World Lately I keept seeing memes and Reels about being Demure and Mindful. And I wondered what the heck the sudden interest in this was, so I took at look at the TikTok video that started this trend. After watching, I'm not sure that everyone really knows what demure means. So let's break it down... Demure : reserved, modest, and shy (typically used of a woman). "a demure young lady"; (of clothing) giving a modest appearance. "a demure knee-length skirt"; affectedly modest, reserved, or serious. Being demure is a quality that seems to have gotten lost over the years. While it used to be commonly respectable for a woman to be quiet and demure, in today's society, it has become almost extinct, as women have asserted their rights to be treated as equals to men. As a therapist, I often work with women who grapple with societal expectations around assertiveness and self-expression. In